If you've ever bought gold-plated or rhodium-plated jewelry and wondered how to keep it looking shiny and new, this one's for you. Let’s talk about e-coating — the invisible layer that quietly protects your favorite pieces from fading, tarnishing, and wear.

What is E-Coating?

If you’ve ever wondered how your gold-plated jewelry stays shiny and beautiful — or how to make it last longer — the secret might be something called e-coating.

This nearly invisible layer acts like a protective topcoat for your favorite pieces. Whether you're wearing gold-plated stainless steel, rhodium-plated silver, or your go-to everyday rings, e-coating helps prevent tarnish, dullness, and wear from everyday exposure to air, moisture, and skin oils. It’s the reason some pieces last years — while others fade in a matter of weeks.

In this post, we’ll walk you through what e-coating is, why we use it, how long it lasts, and what you can do to keep your jewelry looking brand new.

How Long Does It Last?

With regular wear and care, e-coating can extend the life of your plated jewelry by up to 2–3x. Combined with Dinot’s 2.5+ micron thick gold plating, your jewelry is made to last — and shine — for years.

Why We Use E-Coating

Even with thick plating, gold and rhodium can naturally wear down over time — especially with exposure to moisture, friction, skin oils, and the everyday hustle of life. That’s where e-coating steps in. It acts like an invisible armor, sealing in the finish and adding an extra layer of protection between your jewelry and the outside world.

It doesn’t change the look or feel of your jewelry — but it dramatically improves how

long it keeps its luster. When paired with our ultra-thick plating, e-coating helps create pieces that don’t just look beautiful — they stay that way.

Here’s what makes e-coating so special:

✨ Extends the life of your plating
By adding a final layer of protection, e-coating helps your gold or rhodium finish last much longer.

✨ Helps resist tarnishing and fading
The coating acts as a barrier against air, sweat, and environmental factors that normally dull jewelry over time.

✨ Protects from moisture and skin oils
No more worrying about daily wear — this layer helps reduce direct contact that causes metal breakdown.

✨ Maintains shine longer
It helps your jewelry keep that fresh-out-of-the-box glow, even after many wears.

How to Make It Last Even Longer

E-coating adds a powerful layer of protection to your jewelry — but just like skincare or a fresh manicure, a little care goes a long way. Here are a few simple ways to protect your pieces and help your e-coating last even longer:

💧 Keep it dry
Water is one of the biggest culprits when it comes to wearing down plating and coatings. Be sure to remove your jewelry before washing your hands, showering, or doing the dishes. While a little splash won’t ruin your piece, regular exposure can speed up wear over time.

🧴 Avoid perfume, lotion, or harsh chemicals
Products like sunscreen, body lotion, hair sprays, and perfumes can break down both plating and e-coating. If you’re getting ready for a night out (or a day in), we recommend putting on your jewelry last, after your skincare and beauty routine.

🛏️ Take it off before bed
While sleeping with jewelry may seem harmless, friction from tossing and turning can wear down the surface — especially on rings and bracelets. Removing them before bed helps preserve both the plating and the e-coating.

📦 Store it properly
When you're not wearing your jewelry, tuck it away in a soft-lined pouch or a separate compartment of your jewelry box. Keeping pieces apart prevents them from rubbing against each other, scratching, or tangling.

🧽 Wipe it down after wearing
After a long day, a quick wipe with a soft, dry cloth can remove skin oils, sweat, and product residue that might sit on the surface. No fancy cleaning solution required — just a gentle polish to keep things glowing.

So... Is E-Coating Worth It?

Absolutely. E-coating may be invisible, but its impact is real. It's a small but powerful layer that makes a big difference in how your jewelry wears over time.

E-coating helps our pieces stay as bold and beautiful as the people wearing them.