We are on a mission.

To make a new wave in jewelry, providing a gold alternative that’s waterproof, hypoallergenic and tarnish-resistant for a fraction of the price of gold.

Why? Because your jewelry should be safe you and for the environment, without breaking the bank.

How? Our Gold Alternative jewelry is crafted from hypoallergenic surgical steel – a metal that rivals the safety and comfort of gold. Enhanced with our unique plating method developed by NASA, each piece is designed to withstand life's elements. Whether you're swimming, showering, or sweating, you can wear our jewelry without hesitation.

The result? Hard as steel (literally), waterproof, tarnish-resistant, hypoallergenic jewelry. Join us and redefine the meaning of durability.